If you are looking for a job …

It’s time to land the interview!

And Get:

Write it Rich! How to write a kick-butt resume cover letter

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2 E-Books! (a $25 Value)

Write it Rich! Tips for reluctant writers
60 tips to network your way to anything you want

Yours FREE when you buy today.

Your cover letter makes the difference between
getting an interview…and getting ignored.

Your resume is a listing of job facts. The cover letter is the story of your career.
Tell a good story — write a letter that shows how you benefit the hiring manager;
how you solve a problem in a way that no one else can — and I guarantee: You will be noticed.

Your cover letter is what keeps your resume out of the reject pile.

Some folks say: “No one reads a cover letter.”
Not true. I’ve interviewed dozens of HR pros. The cover letter counts.

In fact, your cover letter is SO important that unless it’s written properly — unless it sells the hiring manager on the benefits of choosing you — it will be ignored. It will be rejected. Your hard work, qualifications, talents, and unique skills will land in the trash.

Because today’s cover letter is not a form letter

It’s not some ho-hum, fill-in-the-blanks, hire-someone-else-to-write-it, one-pager.

Today’s cover letter is tailored to every job you apply for — because it must present your unique skills to the employer!

Form Letter (what not to do):

I am delighted to apply for this job I saw posted on Craigslist. I have a degree and 10 years experience in the field. I work hard and get along with others. My resume is attached. Please call me at your convenience.

If you write a letter like this — no one — not one single recruiter, HR pro or hiring manager, will glance past the first line.

Is this the kind of cover letter you’ve been using?
Chances are — yes! Chances are — it doesn’t work like it used to.

This is an “old-school” style of cover letter. If you’re using it, you’re not alone! Since most people start their letters this way — because they don’t know what to do instead — their resumes are rejected, trashed.
And the job search continues.

That’s good news — for you!
When you do something different — when you write a kick-butt resume cover letter — you will get results: Phone calls. Interviews. Possibly a job.

Now read this — it’s the opening line from a kick-butt resume cover letter:

Kick-butt Cover Letter (do this instead):

Photo credit: Ambro

This is an example from a real-life, really-sent cover letter. Sandy has been inundated with interviews! How come this sentence is so powerful? Buy my book: Write it Rich! How to write a kick-butt resume cover letter and find out.

Hint: It’s because Sandy researched the company and studied the industry. Then she reviewed the job description and matched her talents precisely to the job at hand. None of this is hard to do — in fact, if you are applying for corporate jobs, this is something you do all the time! But if you do all this work…and then write a form letter introducing yourself…you’re wasting your time. Worse, you’re wasting every golden opportunity you have to interview for the job you want.
Not only that, you’re wasting the recruiter’s time. The HR pro’s. And the hiring manager’s.
Outcome: Your job search goes on and on!

Buy my book, Write it Rich! How to write a kick-butt resume cover letter, and you will learn, step-by-step, with dozens of examples and before/during/after cover letters, how to write a letter like Sandy’s. You’ll learn my tips and tricks to crafting a letter so powerful that it makes the phone ring again and again.

Yes! You can learn how to write a kick-butt resume cover letter…or you get your money back.

KICK-BUTT proof:

From an HR Pro:

Thanks so much for sharing your excellent and useful ideas about cover letters. They are so hard to write. I have read thousands and probably 99% were snooze-fests or gushy or plain lame. Most important, they never ask for the job! I only have a handful of clients in Portland, but I am urging them all to attend your clinics.

–Janis W, Portland, OR

From job seekers:

My kick-butt cover letter has lined up telephone and in-person interviews like never before. With her writing techniques, Susan gets to the heart of your value and lets the world know about it. She made what I have done and can do come out and knock them in the face – because she helped me analyze what they need and matched it to what I can deliver. Wow! I feel I’m really on track to my next career.

-Julie W, Vancouver, WA

I got an almost immediate response from the Oregon Symphony for a 1st interview. I think it’s a very powerful, easy-to-read approach and appreciate your sharing it. Thanks!

–Pamela S, MBA, Portland, OR

I sent my cover letter, resume, and application last night and they emailed me early today for a telephone interview on Friday. I was both shocked and delighted to get such a fast response. I’ll keep you posted on how it goes but wanted you to know they did take notice!!! Your marketing skills work!!!

-Sherry L, Portland, OR

I’m using the cover letter style you explained for all my letters and I’m finding that this is really empowering. I have an interview tomorrow – I used a cover letter based on your training session. (This is beginning to be fun!) Know that I am thinking about you and that I will be smiling tomorrow at noon.

-Maripat H, Portland, OR

Good news! I have two interviews this week. One of them came from the letter to United Way I sent for your review.

-Anne R, Portland, OR

Now it’s your turn!

Wouldn’t you like to write a cover letter that…

• Grabs attention?

• Scores a get-to-know-you phone call?

• Lands that interview with the hiring manager?

Why am I an expert at writing cover letters?

Because I’m a copywriter and editor with more than 20 years of experience in print, PR, and marketing. I’ve published more than 2,000 articles – that’s about 1 million words in print. More to the point: Every time I pitch to an editor, or bid for a project, I write a cover letter. My cover letters get me noticed: I get interviews, and I get hired.

But how come I wrote this book?

It all started with a request: I was asked to give a talk to a job seekers group: How to write a LinkedIn profile. Good topic. But I wondered if the audience would be more interested in how to write a cover letter.

Halfway through the session someone asked if I offered a workshop. I said yes…(and then put one together!)

A few weeks after that I learned:

• People were getting interviews using my approach — sometimes within days of sending out a “new” cover letter. How exciting!
• That there was a strong need for a how-to book. My workshops and free talks were not helping enough people, that’s how great the need is.

In just over a year I’ve taught hundreds of people how to write a kick-butt resume cover letter. And I’ve coached dozens more in 1:1 sessions.

What I’ve discovered: Mine is an innovative approach to writing a cover letter. It is born out of these tough economic times. That means my ideas are modern, relevant, timely.
Rest assured: I’ve worked with job coaches and HR pros to make sure my advice is sound.

My kick-butt ideas work equally well for:

• New college graduates — your cover letter can help land your first job.
• Mid-career professionals — words and phrases plus self-promotion ideas help you write a stand-out letter!
• Over 50? — you’re in a tough spot. You’re highly trained, an expert in your field: And no one is paying attention to you! People using my approach get interviews.
  

I wrote this book just for you.

Write it Rich! How to write a KICK-BUTT resume cover letter will teach you:

• My top tip that helps you write a well-organized, easy-to-read cover letter.
• The 5 Must-Have’s every cover letter should have — how to maximize each step to your advantage.
• How to win the Battle of Parity — Get this step right, and you will write a kick-butt resume cover letter!
• How to resonate — forge a fast, personal connection — with someone you’ve never met before. That’s the key to getting the interview!

What makes this book worth your money?

Unlike “other” reference books, I don’t just show you examples of cover letters written by the author: I teach you how to write your own! You’ll see real-world, real-life, really-sent resume cover letters — and you’ll see, before, during, and after, how each letter was written. I’ll walk you through the process my clients took to write their own letters.

In the book:

• You’ll see the original letter,
• My line-by-line edits,
• Self-promotion suggestions,
• And finally, the letter in its final form.

From start to finish, line-by-line, you’ll see exactly how job seekers just like you turned their basic cover letter into a kick-butt resume cover letter.

Your cover letter needs a few kick-butt ingredients.

Buy the book and I’ll tell you what they are, plus give you precise directions on how to mix them properly, so your hard work gets results!

You’ll discover:

• How to write a headline (yes! you do need one.)
• The secret to writing a “gotta keep reading” sentence
• How to be Brand YOU (show your individuality!)
• The answer to that killer interview question: Why should I hire you?
• How to tell your career story in 500 words or less (yes! You can!)
• AND: How to address your letter — when you don’t know who you are sending it to! (learn my 1 tip that saves space and captures attention.)

Sure you can get free templates online — you can even buy software that writes a form letter for you — but that’s a waste of time and money, and here’s why:

If you use free templates, your cover letter (and resume) will look just the same as everyone else’s. If there are dozens of people applying for the job, how will your resume stand out? It won’t. It will land in the reject pile.

True story: I teach workshops on how to write a kick-butt resume cover letter, and recently spoke at Everest College in Vancouver, WA. The job counselor approved of my technique by saying:

We get complaints from the medical offices where we try to place our program graduates. They said our students are using the templates they can download online for free. Everyone’s application looks exactly the same — they can’t tell our candidates apart!

She went on to say how my approach would yield a detailed, specific cover letter that would help each job applicant be seen as an individual.

Photo credit: PhotoStock

Bingo! In my book I talk about the Battle of Parity — how a stack of resumes is really a stack of paper that someone needs to cull through. Your reader — the recruiter, HR pro or hiring manager — is going to sift through that pile as fast as possible. And why not? Believe it or not, reading resumes is not their top priority. It’s just a task in a day filled with too much to do and not enough time. So they work quickly — trying to find a reason to say NO, trying to find a reason to toss your resume in the trash.

• First, don’t give them a reason to say NO. Fight the Battle of Parity by submitting a kick-butt resume and cover letter.
• Second, know that their job is to hire the best person — and they need your help to do it.

How can you make your job application stand out?
How can you be seen as an individual — a potential employee with distinct career skills?

• By not using free templates and form letters. Free is NOT always a good price!
• By not following free online advice that is outdated and not relevant to today’s bad economy.
• By not spending your hard-earned (and dwindling) cash reserves on easy software solutions that generate a fill-in-the-blank form letter.

Win the battle — and maybe the war – by delivering a cover letter that demonstrates why YOU are the best, the most qualified, candidate for the job.

Be seen as an individual.

(That’s another of my worst-kept secrets.)

There are plenty of reasons to buy my book and write your own resume cover letter.
Write a compelling, talk-to-me-now letter and…

• You’ll be noticed! You’ll also…
• Get re-energized about who you are and what skills you offer a future employer!
• Plus you’ll prove that you have the solid writing skills so critical in today’s workforce.

But again, don’t take my word for it! My approach works, just ask job seekers…
…and the people who work with them.

KICK-BUTT proof:

Susan presented an educational workshop for our job seeker group on the topic of “How to Write a Kick-Butt Resume Cover Letter.” You might think, ‘Cover letters…how exciting could that topic be?’ By the end of her workshop, Susan had that audience of job seekers fired up to re-work their letters in her admittedly more edgy format that is designed to grab the reader’s attention and immediately demonstrate how the applicant could add value. Susan sure knows how to kick!”

-- Laura Schlafly, Certified Career Coach, MBA, Volunteer Mentor for Job Seekers Group, Lake Grove Presbyterian Church

As the Program Manager of the Hillsboro Chamber of Commerce Jobseekers Networking Group, I asked Susan to give a presentation to our group on writing innovative cover letters. Susan exceeded all our expectations with her presentation on Writing “Kick Butt” Cover Letters. I highly recommend Susan’s innovative ideas on how to get your cover letters noticed and your resume read. All those who attended this presentation were excited with the concepts demonstrated, and several members have stated that they landed interviews because of the cover letters they wrote after attending her presentation.

–Steven Burgus, Hillsboro, OR

Susan is an EXPERT on writing cover letters! She made a presentation for the Welldiggers’ Professional Networking group on “Focusing Your Cover Letter Message.” She did a terrific job helping people rewrite their cover letters to be directly on-point with the targeted job opening. I strongly recommend Susan to anyone seeking to improve their results in their job search.

–Walt Duddington, Welldiggers, Portland OR

Thank you for an excellent presentation! The story telling was a very creative method of engaging the listener. I was impressed. You had excellent examples on cover letters that should get read. Again thank you for a wonderful presentation!

–Becky Meier, Career Specialist with Portland Community College

Susan’s presentation on writing cover letters re-focused my job search approaches in a very positive way. Thanks to her, I’m writing cover letters that really articulate, in a clear but dramatic way, what I can offer an organization.

–Anne T, Portland, OR

I left Susan’s free workshop on writing kick-butt cover letters with a head brimming with a new viewpoint and so many concrete suggestions on custom-crafting cover letters to effectively communicate my brand to potential clients. Susan, thank you so much!

–Doreen H, Portland, OR

I used your approach and technique for a cover letter that I just submitted for a position. When I hit “send” I felt like I was swinging for the fence. If this works to secure an interview, I’ll spring for a cup of coffee for the two of us and fill you in…
…I interviewed for the position last week. I saw a copy of my letter that was highlighted when I was at my interview. I need to buy you a coffee because the letter (using your approach) opened the door for me!

-Maripat H, Portland, OR

Thank you so much! Your comments will definitely help me add detail to my cover letters and present a stronger ask in the future. I am looking forward to experimenting with my cover letter and hopefully seeing an improvement in my job search efforts soon. Thanks again for all the great advice.

-Krista V, Portland, OR

You are my hero. Thank you so much for your edits…after rereading the job description I embellished my stories a bit to add evidence of my experience with diverse populations. And, thanks for the resume review. I will use this approach from now on, and have several submissions due this week. I have recommended you to several of my friends, and one has recently taken the workshop.

-Lisa M, Portland, OR

Write it Rich! How to write a kick-butt resume cover letter worked for them.
It will work for you. That’s my money-back promise.

There’s more to this book than just theory.

And that’s not a secret, it’s a fact.

Telling you how to write a kick-butt resume cover letter is only one part of the process.
Turning my “how-to” into YOUR “can-do” is what’s most important to me.
I’m committed to teaching you how to write a kick-butt cover letter. I know it’s not easy to do. I know it’s hard for most of us to sell ourselves — to get out in front and yell HIRE ME! I understand that’s why you’re tempted to use free and easy solutions — even if they don’t work. (You tell yourself, Maybe this time…!) What do you get when you buy my book, Write it Rich! How to write a kick-butt resume cover letter?

More than theory. More than some wicked-cool how-to’s you’ve never thought of before.
I deliver all that — and then some!

You’ll get more detail about how to promote yourself in 500 words or less. You’ll get more instruction on how to write a headline, more advice on how to write that critical opening line. You’ll also get a word list: Which words to include, and which ones to avoid, in your own cover letter. You’ll also get formatting suggestions: How to create an eye-pleasing, easy-to-read letter!

PLUS: More sample letters!

My clients come from every industry, so you’ll see before/during/after examples that you can adapt for your own personal job search. We all learn by doing, and this book is a step-by-step guide that helps you identify your key strengths and how to describe them.

And that’s not all!

(here comes the free stuff!)

Order my book, Write it Rich! How to write a kick-butt resume cover letter
and you will receive 2 free ebooks:

Write it Rich! Tips for reluctant writers

This is the first book in the Write it Rich! series and is the perfect companion to How to write a kick-butt resume cover letter.

Discover:

• The 5Ws&H — what they are and how they can guide your future writing projects.
• What makes good content — more ideas on resonating with a recruiter, HR pro or hiring manager; general tips that make everything you write more readable.
• Busting writer’s block — nothing is harder than writing about yourself. These tips will help get you started.
• Streamlining the sentence — who among us doesn’t use too many words to make one basic point?
• Editing suggestions — if your cover letter isn’t letter-perfect, game over.
• Finally — how to write DREAMY copy: DREAMY is an acronym, it’s also a writing checklist. Follow the tips and your cover letter will come alive.

This book retails for $15 — but it’s yours, for FREE when you order How to write a kick-butt resume cover letter…today!

If you’re a job seeker, then you know about networking. This next ebook offers suggestions on how to get the most out of each job connection you make.

60 tips to network your way to anything you want

Co-authored by yours truly, this ebook offers 60 ideas to get you noticed. The book’s unique design and special copyright means you can share the book in its entirety with friends, family, and other networking groups. You can even use it as a fund-raising tool! This is a great deal, just be sure to use the book as-is, with no edits or page changes.

This book retails for $10 — but it’s yours, for FREE when you order How to write a kick-butt resume cover letter…today!

To sum it up ~ here’s my offer to you:
Buy my book:
Write it Rich! How to write a kick-butt resume cover letter
Get 2 free ebooks:
Write it Rich! Tips for reluctant writers
60 tips to network your way to anything you want

Look at all you get:

• Learn how to write your own kick-butt resume cover letter.
• Boost your overall writing skills — a must in today’s workplace.
• Discover 60 ways to improve your networking skills.

All for one low price! Order now, order today.
Write the letter. Get the interview.
Meet more people. End the job search.

And one more time — don’t take my word for it. My clients are successful, satisfied — and more confident in their individuality. Plus, they’re all better writers.

KICK-BUTT proof:

Your book has helped me and it has not even been one week! I rewrote a “stock” cover letter and resume over the weekend, submitted, and scored a phone interview — all since taking advantage of your materials.

–Brent D, CMP, Portland, OR

As the title promises, “How to Write a Kick-Butt Resume Cover Letter” delivers! Susan will teach you how to dump your ineffective, wimpy approach to job-seeking. You’ll learn how to focus on the good stuff that makes you stand out and shine. But her book does a whole lot more. Susan provides fresh insights that will immediately improve all your marketing efforts – blogging, article writing, sales letters, social networking…this book kicks butt!Honestly, I got so much out of this book, I feel guilty. The price should be triple. Not only do I feel more confident in the job market, I’m applying what I’ve learned to every aspect of my marketing and writing — and seeing quantifiable, immediate results. Thank you Susan- you’re a genius!

–Steve P, Salem, OR

There is no one better than Susan Rich to give the best techniques to write a letter that will truly make your points and tell your story, setting you above the rest of the crowd. The book teaches everything you need to write a truly kick-butt cover letter. Susan is a fantastic teacher with a wonderful course and a brilliant book – all designed to get your letter pulled out of the pile and get you that interview where you can show you are the shining star and perfect person for the job.

–Lisbeth B, Vancouver, WA

It’s been a pleasure to work with you. I was struggling with having any perspective on myself. You helped me break the cycle and now I have the confidence to push forward once again.

–Jeff J, Portland, OR

Susan Rich’s training was immensely helpful. As a recent graduate facing unemployment in highly-competitive and -employed Portland, I had become almost paralyzed by cover-letter-anxiety. Susan’s workshop helped me get over that barrier, and I now confidently write 3 times as many cover letters daily as I did before. Where others had solely said “tell the employer why they should hire you in the cover letter,” Susan concretely and expertly demonstrated the process of HOW to do that effectively and creatively. Her sense of humor and quick wit made the workshop light-hearted and proved cover letter writing doesn’t have to be painful. I am impressed by her expert mastery of language and would definitely recommend her class to anyone — especially recent graduates.

-Theresa S, Portland, OR

Buy the book. Get your 2 free gifts.
Start doing everything you can to land your next job!

Ready to order?

Great! Your copy is on its way!

On the order page you’ll have a choice:
–The professionally printed, spiral-bound version for $29.95 (+$4.95 S+H)
–PDF file that you can download and print for $20 — $12 FOR A LIMITED TIME ONLY!

When you place your order via PayPal, you’ll get a confirmation email from me and a link to your free ebooks.

P.S. Money-back guarantee:

If Write it Rich! How to write a kick-butt resume cover letter does not help you write a better cover letter, I offer a 14-day money-back guarantee. That’s right – your investment is 100% risk-free. You can keep the free ebooks as my gift to you.

P.S.S. Need extra help?

Hire me to help you edit your cover letter or resume! Send me your draft and I will add the polish to your passion. Learn more.

Here’s to writing your kick-butt resume cover letter!

• Disclaimer: Every effort has been made to accurately represent this product and its potential. Please remember that each individual’s success depends on his or her background, dedication, desire, and motivation. Results vary: There is no guarantee you will get an interview or a job.

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