Author of the Groundbreaking Book:
How to Write a Kick-Butt Resume Cover Letter
Susan Rich has a journalism degree and more than 20 years of experience in print, PR, and marketing. She has published more than 2,000 articles and authored two books — she now has more than 1 million words in print. After almost two decades in the corporate sector, Susan launched RichWriting in 2004.
That’s when she quickly discovered that her client base lacked basic marketing and copy writing skills. Because today’s technology makes effective business communication a necessity, she developed the Write it Rich!TM series in 2009. Susan also maintains two how-to-write blogs and two creative writing blogs.
Effective communication–powerful storytelling that helps reluctant writers write with influence and ease–is her passion. “I teach job seekers, professionals who are re-careering, encore careerists and solo business owners how to grab attention and drive action,” she says.
Cover Letters that Land Interviews
A former writer-for-hire (today Susan prefers to teach DIY skills rather than perform the service herself), her expertise in writing cover letters came from her own personal experience.
“I was always writing cover letters or sales pitches for my next job,” she says. “As a creative, I broke all the rules and got great results. I ran my ideas by HR experts and consultants. When I got the green light from them — that what works for me would work for other job seekers — I got busy writing my book.”